Top 5 digital marketing tools put to work

Top 5 fintech digital marketing tools put to work image

You probably could hammer a square peg into a round hole if you tried hard enough, but it’s not the most efficient use of the tools at hand.

Same goes for digital marketing. Understanding the tools and their role in communicating before you start using them to communicate is key.

If you’re ready to develop more holistic financial marketing, there are 5 essential digital marketing tools you can put to work.

Keep reading >>>

Boosting cross-sales with better content

Part of hopping off the lead generation treadmill means cross-selling. In fact, McKinsey found cross-selling can increase revenue by 20% and profitability by 30%. And since the hard work of getting the customer is already done, cross-selling is a no-brainer. 

When long-time client Better Mortgage branched into term life insurance, they booked a blog writing package that would help establish the new product. 

See the work >>>

What we're reading

Hootsuite: 9 Ways to Optimize Your LinkedIn Company Page in 2024Optimize Your LinkedIn Company Page
LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.

And that all starts with creating a killer LinkedIn Company Page. Here’s some hints from Hootsuite.

You're invited!

2024 Spring Summit Financial NarrativeFinancial Narrative Spring Summit
Join top financial marcomms executives for the Financial Narrative Spring Summit on April 17th in NYC. Gain access to inspiring keynotes, panels and interactive discussions to keep your finger on the pulse of the changing landscape of financial marketing and communications.

Get your pass here >>>

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