Boosting cross-sales with better content
Part of hopping off the lead generation treadmill means cross-selling. In fact, McKinsey found cross-selling can increase revenue by 20% and profitability by 30%. And since the hard work of getting the customer is already done, cross-selling is a no-brainer.
When long-time client Better Mortgage branched into term life insurance, they booked a blog writing package that would help establish the new product.
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Optimize Your LinkedIn Company Page
LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing.
And that all starts with creating a killer LinkedIn Company Page. Here’s some hints from Hootsuite.
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Financial Narrative Spring Summit
Join top financial marcomms executives for the Financial Narrative Spring Summit on April 17th in NYC. Gain access to inspiring keynotes, panels and interactive discussions to keep your finger on the pulse of the changing landscape of financial marketing and communications.