The economy was in an upswing prior to the pandemic. Some of these statements may be true, but why should readers (and your compliance reviewer) believe them just because they’re in writing? If your content isn’t backed by adequate substantiation, it’s not as believable as it could be, which can create a compliance headache. Not to mention, lowering trust and engagement with consumers. |
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In today’s environment of heightened scrutiny and clickbait headlines, the role of a CEO goes far beyond operations and strategy. As Amber Roberts, Vested US CEO, shares in her latest piece, executives must actively build and safeguard their personal brands, recognizing that reputation is both personal and professional.
Check out her perspective on why CEOs, especially in financial services, need to be visible, authentic, and aligned with the values they champion.

UN Leaders Push For Stronger AI Guardrails: Over 200 politicians and scientists used the U.N. General Assembly’s opening to release the Global Call for AI Red Lines, urging governments to adopt binding limits on dangerous AI by the end of 2026. Signatories warn the current trajectory carries unprecedented risks and ask for clear, verifiable prohibitions that are negotiated internationally.
OCT 7 – LONDON LIVE: The ROI of Trust
In partnership with The Financial Times, Financial Narrative is proud to host this presentation and panel discussion on FT’s latest research paper, “Bridging the Trust Gap,” written in partnership with the IPA.
OCT 8 – Breaking Narratives Executive Roundtable
Our monthly virtual roundtable, where executives gather to discuss the latest in financial marketing and communications.
OCT 14 – AI Search: The New Frontier of Brand Discovery
This exclusive webinar will highlight actionable strategies for marketers to improve visibility in AI search results, new measurement frameworks for success, and real-world case studies.
SAVE THE DATE
NOV 18 – New York City Fall Forum
An afternoon featuring top financial comms keynote speakers, panel discussions on today’s most pressing topics and more!
NOV 25 – London Summit
We are proud to announce our inaugural UK Summit, bringing together leading voices in financial marketing and communications.
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