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WEBINAR REPLAY: The lack of an informative Wikipedia page – or worse, outdated information – can challenge the reputation of financial brands. In this webinar replay, Stephen Mauskopf, founder and CEO of Clear Marque talks with Financial Narrative’s Ashley Jones to share expert insights on managing Wikipedia pages for financial brands, featuring crucial discussions on the risks of inaccurate or outdated information and the dynamics of Wikipedia for crisis comms.
What we're reading
It’s a beautiful thing when a customer is happy, and it’s even better when they express their satisfaction during a call or in writing.
But don’t let those compliments go idle. It’s up to you to put their kind words to work, helping sell your financial product or service for you.
Customer testimonials can help convince prospects that they’re in good hands. Here’s how to get more of them, use them more effectively, and a few ways to boost their ROI.
FTC influencer guidelines: In light of the recent FTC lawsuit against fintech ‘Dave’ for claims of misleading advertising, here’s an up-to-date rundown of the FTC’s influencer guidelines and tips on navigating them so you don’t run afoul of the agency.
Storytelling's 'halo effect' on brand trust
City National Bank enlisted Finance Studio to write and design a 50-page white paper based on an intensive research initiative covering six stages of women’s business ownership.
We included lots of direct quotes from the women entrepreneurs that City National Bank had interviewed. While these were neither direct endorsements or testimonials, they told powerful human stories lending a knock-on or ‘halo effect’ enhancing the bank’s allyship of women in business.
