5 reasons financial copywriters must be specialized
“Easy reading is damn hard writing.” – Hawthorne
Great writing doesn’t happen by accident. And writing meant to sell something — a product, service or brand — is even more intentional.
Add the complexities of financial services to the equation and you’ve got a job that requires not only a different style of writing, but a highly specialized kind of writer.
Thought leadership: The high cost of low content production
54% of decision-makers (and 48% of the C-suite) say they spend more than 1 hour per week reading and reviewing thought leadership. 47% of respondents engage with 3-5 pieces of content before talking to a salesperson. (New York Times)
Thought leaders and executives have experience, vision, and amazing insights, but almost no time to put them on paper. Publishing unique thought-leadership on a regular cadence, while ensuring valuable time won’t be swallowed up by multiple interviews, is the goal when outsourcing thought leadership writing.
Keeping interview and feedback rounds tight was top priority when industrial real estate investment manager Elion Partners tapped Finance Studio to produce this thought-leadership piece on post-pandemic vulnerabilities in the supply chain.
What we're reading
New Study Reveals Clear Writing Tips for B2B Marketers: The value of clearly written content using “plain language” is obvious to B2B writers. But it can be less obvious to stakeholders and the C-suite, especially when you think you’re marketing to a ‘sophisticated audience’. The evidence against making extra work for readers by the Content Marketing Institute.
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(Mar)Tech Stack Mastery – A Strategic Workshop for MarComm Leaders:
This exclusive Financial Narrative workshop, led by industry leaders David Blackburn (ProShares) and Kelly Vives (Allspring Global Investments), will equip you with the knowledge and strategies to navigate the ever-evolving martech landscape.