Turns browsers into buyers

Content that connects:
Evaluation stage excellence

Once the awareness stage is satisfied, some visitors will click away, stop visiting your site, or unsubscribe from your newsletter. This happens for lots of different reasons. Maybe they just don’t resonate with your brand or your offer isn’t a good fit.

Other readers, however, will become even more interested. These people like what they see and want to stick around on your site to dig a little deeper. This is where evaluation content shines.

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If you don't know, now you Novo

96% of visitors to your website are not ready to buy. 95% of buyers choose a business with relevant, useful content. (Gitnux)

Asking someone to “buy now” too soon will almost always fail. Helping prospects get to know you better before making their decision builds trust that leads to sales — and buyers that aren’t wishy-washy.

Online bank Novo engaged Finance Studio to write content at scale with the aim of building trust with small business owners.

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What we're reading

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The Ultimate Guide to LinkedIn Company Pages: Your company’s LinkedIn page is where your target audience gets to know your brand. This guide gives you everything you need to know about creating and using your page effectively.

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Financial Narrative meet the members event

Mastering the Art of Lead Conversions

Connect with financial marcomms leaders for Financial Narrative’s exclusive Meet The Members Speed Networking event, coming February 7.

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