We’ve talked about the best practice of proactively grouping or segmenting your list by unique customer profile data, plus ways to craft personalized, valuable messages so they’re happy to get more emails than you thought you’d ever send.
But when your goal is to build an email list and fill it with folks who actually convert to customers, the first place to start making improvements is your website…
Marcomms charting the course to 2025
Join your peers from Morgan Stanley, Citi, Stash, and more to get the must-know topics for 2025 planning:
> Winning strategies to help you thrive amid all the changes in our industry and beyond.
> Real AI insights and inspiring case studies from leaders who are making waves in financial marcomms.
> Influencers, affiliates and tips on how to work effectively with both to boost your brand.
> Reframe brand narratives with fresh ideas on how to tell your brand’s story.
The high cost of low content production
Consistency isn’t just for writing content, it’s also a better content strategy. Why be consistent? Content marketing costs 62% less than outbound marketing and delivers three times as many leads. (Content Marketing Institute)
Complimenting their schedule of in-person education events, long-time client Trinity Wealth Management enlisted Finance Studio to produce a monthly cadence of relevant blog content to their HNW audience.
What we're reading
YouTube Unveils 9 New Features At Made On YouTube 2024: Discover new YouTube features from the ‘Made on YouTube’ event and learn how these updates can empower creators and enhance community growth.