You’ve invested time and effort into your latest white paper. Are you ready to transform it into a powerful marketing tool?
Our new Ultimate White Paper Promotion Checklist gives you 25 step-by-step ways to help promote any white paper more effectively, ensuring it reaches more of your target audience.
Repurposing content for more reach
One of the tactics we list in the Ultimate White Paper Promotion Checklist is repurposing. Fact is, 46% of content marketers have shared that repurposing content brings more leads and conversions compared to other efforts. (ReferralRock)
City National Bank enlisted Finance Studio to write and design a 50-page white paper based on an intensive research initiative covering stages of women’s entrepreneurship. The supporting blog post edits made sharing an easy way to extend the life of the initiative and increase reach.
You're invited!
Every organization goes through times of crisis or stress. During these times, communications can show one of its most important functions: steering the ship and controlling the narrative internally and externally. In this member’s webinar event, you will join seasoned marketing and communications experts who have “seen it all”.
What we're reading
20 Confirmed Facts About YouTube’s Algorithm: Search Engine Journal dives into the YouTube algorithm, exploring how it influences video suggestions and viewership to create high-performing video content.