ague writing feels safe. It’s hard to argue with. It’s hard to be wrong about. It’s also hard to remember, hard to trust, and hard to act on.
“We help clients achieve their financial goals.” Yep. So does everyone else.
“We’ve helped 1,400 clients in the Greater Boston area retire on schedule since 2017.”
Now we’re talking!
Specificity is the single editing skill that separates financial content that builds trust from financial content that fills space. And in 2026, it has become the clearest dividing line between human writing and AI writing — because specificity requires knowledge an AI tool doesn’t have.
Nothing short of a monetary revolution
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Markets are bracing for this week’s Fed decision with less forward guidance than they’ve had in over a decade. Vested Chief Economist Milton Ezrati unpacks new Chairman Kevin Warsh’s five reform task forces, from winding down the Fed’s balance sheet to rethinking how AI factors into policy, and what it signals about the direction of U.S. monetary policy from here.
Platforms built for human connection filling up with content that isn't
Report findings sit in tension with platforms’ own AI investments, with Meta, LinkedIn, and others simultaneously pushing AI tools while trying to suppress AI spam. Read more >>>
EVENTS CALENDAR
AUG 12 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced Monday, August 10.
SEP 3 – External Comms: AI in the Workforce
AI isn’t just changing how work gets done — it’s changing what our audiences believe about the companies doing it, and that makes it a comms story before it’s a tech story.
SEP 9 – AI Discovery Reset for Financial Services
We are excited to launch our AI Discoverability Series in partnership with Pepper. This series kicks off with a masterclass on growing organically in the age of AI discovery and agentic marketing. Save the date!
OCT 7 – The New Growth Stack for Financial Services
For the second event in our AI series, we’re gathering in NYC for a half-day of focused discussions and hands-on applications exploring search, AI discovery, agentic marketing, and more.
NOV 24 – UK Summit
More than an event, the London UK Summit is your chance to connect with your peers, challenge your thinking, and shape the future of financial marcomms! Learn more at the link.