The question for financial services isn’t whether executive visibility drives revenue — it’s asking what’s driving the effect. When a bank’s chief executive writes about what they’re seeing in the credit market, or a fintech CEO explains the reasoning behind a product decision, or a wealth management partner shares what clients are actually asking about right now, that content does something institutional marketing can’t replicate. It puts a human judgment behind the brand voice and signals that there are people inside the organisation who think, form views, and are willing to say so publicly.
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How prediction markets stole the Oscars
The Oscars weren’t just about films this year. Prediction markets are turning cultural moments into tradable events, and changing how people engage with them. Vested’s Caitlin Ellis shares what’s driving the shift and what it means for the future of live events. Keep reading >>>
NYC Summit: Credibility meets creativity
In partnership with Bloomberg, senior marketing and communications leaders from across financial services gathered to share perspectives on creativity, measurement, AI adoption, and the evolving weight of the CMO role. Keep reading >>>
EVENTS CALENDAR
MAR 31 – Trust, Visibility & Risk in the Age of Al Search
Join us for a fireside chat at Vested’s NYC headquarters exploring one of the most pressing shifts facing financial services brands today: how AI is transforming search, visibility, and reputational risk.
APR 8 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced Monday, April 6.
APR 16 – LinkedIn Live | Protecting Progress: The Life Moments That Shape Insurance Decisions
Moderated by Rumya Nalawadi, Business Lead, Insurance at LinkedIn, this discussion will explore the changing consumer landscape reshaping insurance marketing, and what insurers can do to identify key milestones, connect with consumers early, and balance education with clear and accessible messaging.
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry. Discover compensation trends and what it will take to recruit top talent to your organization in 2026.
MAY 12 – 2026 Spring Forum NYC
This afternoon blends intimate small-group discussions with practical strategies and dedicated networking time with senior peers who are actively strengthening trust, testing new tools, and proving that communications drives enterprise value.