What’s ahead for web design?

2024 web design trends report

The state of web design is an ever-changing landscape. With each passing year, new trends emerge and take the design world by storm. So we scoured the internet and put together a comprehensive guide on what to keep an eye out for this year.

From long scroll storytelling to new layouts, new vibes, and much more, you won’t want to miss our hot take on the web’s latest trends that will give you endless ideas for your next landing page or web project.

Download the free guide >>>

Shifting perceptions through storytelling

IALC client work sample70% of consumers say their buying experiences are influenced by emotions (McKinsey). And one of the best ways to evoke an emotional connection is authentic storytelling.

The Indexed Annuities Leadership Council (IALC) is a consortium of carriers offering fixed indexed annuities whose products were largely misunderstood. To help IALC build positive awareness, we began developing a program centered around telling a holistic story.

We designed a microsite and printable brochure to prompt informed conversations with financial professionals. Then, we drove traffic and engagement with an inbound digital campaign and regular thought-leadership articles. 

See the work >>>

What we're reading

WTF is the Attribution Reporting API in Google’s Privacy Sandbox?

To help fill the cookie-sized hole in the digital ad industry’s measurement system, Google has developed the Attribution Reporting API as part of its Privacy Sandbox set of proposed third-party cookie replacements.

Everything you need to know is in this explainer video from Digiday.

You're invited!

Financial Narrative meet the members event

Speed Networking Event: Strategies for Thriving in Uncertainty: Connect with other leaders in financial marcomms during Financial Narrative’s exclusive Meet the Members speed networking event on February 7th.

Register here >>> 

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