When writer’s block hits like a market correction

When writer’s block hits like a market correction

AI COURSE

Develop your AI competencies alongside a group of your peers in financial marcomms! The AI Certificate Course for Financial Marcomms Leaders, presented by Boston University & Financial Narrative, was created to help understand the challenges and opportunities of leveraging AI to propel you and your team into the future with confidence. This 6-week online course covers: 

  • Understanding today’s AI landscape and the relevant applications and considerations for financial marcomms leaders
  • Legal, compliance, security and ethical considerations around using AI in the finance space
  • Creating high-impact internal systems and processes to effectively pilot and implement AI rollouts for financial firms
  • Working with internal stakeholders to overcome barriers to implementation
  • Best practices for AI in financial marcomms

 

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Vested insights

Content that connects Awareness stage

You’re pumped up for a new year of content calendar creation, ideation, and execution. But when writer’s block hits as inevitably as a market correction, you need help. That’s when a solid content strategy comes into play.

The content funnel offers a way to shape content according to the stages in which your website visitors and potential customers will engage with you on their journey from prospect to repeat customer. It’s not a new concept, but very powerful for topic ideation.

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What’s M&A’s hidden hurdle? Amber Roberts, US CEO at Vested, proposes five essential questions for effective post-merger communication, focusing on integration, alignment, and fostering a unified culture.

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What we're reading

 

TikTok Is (Kind Of) Available in the US Again: After months of senate hearings, months of legal challenges and years of cybersecurity investigations into the app, the TikTok ban in the U.S. was upheld for about 20 hours. Despite Trump’s assurances, Apple and Google have declined to allow TikTok back in their app stores, due to the risk of going against the legal wording of the bill, which could leave them liable for financial penalties.

 

 

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