Real estate investment firm Connect Invest brought in Finance Studio to write and design a white paper explaining how new investors can get into commercial real estate without buying their own building. Through graphics and carefully crafted copy, the team simplified a complex message that new investors can understand.
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Studio insights: 4 elements of compelling customer success stories
We’ve talked about what it takes to write amazing case studies that sell your offering without coming off salesy. But what if there was yet another way for content to help your business sell itself? You’d be able to create a steady stream of qualified inbound leads and even make your marketing efforts more efficient.
This content tactic is none other than the customer success story, and it can help tick multiple content marketing boxes.
What we're reading
What Is Native Advertising? The 6 Universal Types & How To Use Them: The average US adult spends 12 hours and 1 minute each day consuming media. Here’s how advertisers are breaking through with native ads.
Economist perspective
Beijing Plans To Boost Private Investment: A recent dispatch from our Chief Economist, Milton Ezrati, published in Forbes.