Emails with a single Call To Action (CTA) can increase clicks by 371% and sales by 1,617%. A button-based CTA can increase click-through rates by 28% over the text-based variety. And yet 70% of small business websites don’t use CTAs at all. While CTAs can be used to invite readers to take just about any action, FINRA requires financial marketers to avoid implying any recommendation. What’s a marketer to do? |
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The IPO market is showing signs of life again, with U.S. IPOs up 16% year-over-year in Q2 2025 and Klarna’s recent debut fueling optimism. But success in the public markets requires more than favorable conditions and strong financials.
Doug Myers, Director at Vested, explores how companies can prepare for IPO readiness with a comprehensive communications strategy:
- Building your brand narrative pre-filing
- Engaging employees as ambassadors
- Maximizing visibility on IPO day
- Sustaining momentum as a public company
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Trust Is a Measurable Growth Lever, But Finance Trails: New research from Financial Times and IPA confirms trust is the second-most powerful driver of profit and growth, yet financial services remain among the industries with the largest trust gaps.
Join our London event to discuss the findings on October 7.
OCT 7 – LONDON LIVE: The ROI of Trust
In partnership with The Financial Times, Financial Narrative is proud to host this presentation and panel discussion on FT’s latest research paper, “Bridging the Trust Gap,” written in partnership with the IPA.
OCT 8 – Breaking Narratives Executive Roundtable
Our monthly virtual roundtable, where executives gather to discuss the latest in financial marketing and communications.
OCT 14 – AI Search: The New Frontier of Brand Discovery
This exclusive webinar will highlight actionable strategies for marketers to improve visibility in AI search results, new measurement frameworks for success, and real-world case studies.
SAVE THE DATE
NOV 18 – New York City Fall Forum
An afternoon featuring top financial comms keynote speakers, panel discussions on today’s most pressing topics and more!
NOV 25 – London Summit
We are proud to announce our inaugural UK Summit, bringing together leading voices in financial marketing and communications.