Have you ever read a piece of content that seemed to repeat itself almost like a broken record or a verbal merry-go-round, saying the same thing over and over again, ad infinitum, like it was going to go on forever? Pretty frustrating!
Redundancy in writing not only wastes your audience’s time but dilutes the impact of your message. And in communicating financial services, every word counts.
The executive comms failure behind GameStop’s $56 billion announcement
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Vested’s Ted Birkhahn weighed in on internal communications during company splits in a new Ragan Communications piece, timed to Comcast’s announcement that it will split into two independent public companies. His insight speaks to why consistency matters when talking to employees on both sides of a transition.
Google's search dominance holds but the cracks are real
Google still controls 90% of the search market, but DuckDuckGo installs are up as much as 75% since Google’s May developer conference and ChatGPT has now surpassed 1 billion monthly active users. Read more >>>
EVENTS CALENDAR
JUL 28 – LinkedIn in Financial Services: Data Behind Brands That Break Through
Want to know what separates the financial brands that break through on your LinkedIn feed vs the ones that get lost in the scroll? Join us for a data deep-dive with LinkedIn, focusing on stand-out content strategies focused on executive presence, consideration, thought leadership.
AUG 12 – Breaking Narratives
A virtual roundtable where executives gather to discuss the latest in Financial Marketing and Communications. Topics will be announced Monday, August 10.
NOV 24 – UK Summit
More than an event, the London UK Summit is your chance to connect with your peers, challenge your thinking, and shape the future of financial marcomms! Learn more at the link.