Wordiness and technical jargon (we’ll share the exceptions) have little place in fintech and financial marketing. They only confirm you don’t know how to say what you want to say, or are unclear about your target audience.
If you struggle with ornamental verbiage, fluffy phrasing, or technical jargon in your communications, this editing guide will help you bounce out the bloat and buzzwords.
Giving a human voice to a banking authority
When Goldman Sachs branched into retail banking with Marcus, the bank had to differentiate from its traditional, institutional voice. Many on “Main Street” already perceived GS as the authority on “Wall Street,” but few recognized a distinctly human presence behind the corporate brand.
Based on GS research, we produced a series of original content with a conversational, friendly, and smart tone, similar to that of an amusing and educational advice and opinion column — at scale.
On-demand replay
Thriving Through Crisis Panel Discussion: Financial Narrative, in partnership with Clear Marque, hosted this panel discussion on the significance of crisis management and conducting regular scenario-setting exercises and simulations.
What we're reading
Social Media Risk Management: Part of a smart social media strategy is addressing potential risk, including reviewing what measures and tools are on the market to help you plan for and manage challenging situations.