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What we're reading
Haven’t quite cracked on-page SEO or not sure where to start?
If you want to create blog posts and web pages that capture the best organic Google search results, the tips below will help make a difference in your organic search efforts.
Maximize your year-end budget for a strong 2025: As the year winds down, now is the time for marketing teams to make the most of any leftover 2024 budget and gear up for 2025. Invest those funds by showcasing your executives as industry thought leaders, jazzing up your website with engaging content, and trying targeted LinkedIn ads to boost your social media presence. A fresh newsletter design can also enhance engagement, while some internal training on Generative AI and connecting with the C-suite can empower your team.
Case study: Repurpose content for reach
46% of content marketers have shared that repurposing content brings more leads and conversions compared to other efforts. (ReferralRock)
City National Bank enlisted Finance Studio to write and design a 50-page white paper based on an intensive research initiative covering stages of women’s entrepreneurship. The supporting blog post edits made sharing an easy way to extend the life of the initiative and increase reach.
