Your brand is more than a tagline

Your brand is more than a tagline

Podcasting is no longer a fringe channel. The number of global podcast listeners exceeded 500 million users in 2023, and 42% of Americans over the age of 12 listen to podcasts (up from just 12% a decade prior). While podcast consumption peaks during typical commuting times, 62% of listeners listen to content from home.
 
If you’re thinking about launching a podcast for your firm, it’s not always clear where to begin. Unlike a blog or a video series, podcasting can feel more technically involved and more vulnerable. It’s your voice, literally, out in the world.

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2025 Salary Survey: Insights & Trends. June 10, 2025, 11 am EDT. Produced in partnership with Opinium, our expert panel will discuss salary trends and compensation structures and what this means for hiring, employee retention, and job mobility.

Breaking Narratives. June 11, 2025, 12 PM EDT – 5 PM BST. Meet Financial Narrative leaders for BREAKING NARRATIVES, a new, monthly, virtual roundtable conversation focusing on the latest headlines and trends in financial marcomms.

Masterclass: AXIOS HQ > Smart Brevity Fundamentals. June 24, 2025, 12:00 PM EDT. Learn the proven Smart Brevity framework — including its research foundations, practical techniques, and the data behind this distinctive communication style.

Vested insights: Is AI transforming PR or just turning up the volume?

AI PR

Brandon Jones, Senior Account Manager at Vested and head of our AI initiative, VestTech, explores AI’s growing role in public relations. He highlights its potential to boost creativity and efficiency, while cautioning against the risk of flooding the field with low-quality content. As AI reshapes the industry, Brandon calls for a balanced approach: using AI to enhance, not replace, the human touch that defines great PR.

A sharp take on what’s changing, what’s not, and what communicators should be thinking about now.

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What we're reading

 

How to find your Instagram target audience: Your Instagram marketing strategy is only as effective as the people you manage to reach. That creative Reel you spent hours putting together? You need to get it in front of the right people to drive engagement. This is why having a well-defined Instagram target audience is vital for marketing success.

 

 

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