While you’re laying out your content strategy for H2, you know the details will evolve – deadlines will shift, product launches might get delayed or moved up, and subject matter experts could back out. You may even discover new channels or tactics that work better, requiring a pivot.
What shouldn’t change, however, are your themes. These are the foundation of your strategic narrative, creating cohesion throughout the customer journey. Whether prospects or customers, everyone should see a consistent message. This tool also helps you vizualize categories with a handy calculator.
The executive comms failure behind GameStop’s $56 billion announcement
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GameStop’s stock dropped more than 10% after CEO Ryan Cohen’s CNBC interview on the company’s $55.5 billion eBay bid. The anchors asked the financing question. He deflected. He said he didn’t understand. He went on the defensive.
Vested’s Jacqueline Gogel breaks down why what happened on that set was a preparation failure, not a deal failure, and what it actually takes to walk into a high-stakes media environment ready.
Read the full piece>>>
Salary Survey 2026: Financial marcomms compensation in review
Financial Narrative’s 2026 Salary Survey panel unpacks why record raises aren’t stopping nearly half of marcomms leaders from eyeing the door, and what employers need to do about it.
Check out the findings >>>
EVENTS CALENDAR
JUN 10 – Speed Networking
Back by popular demand! We skip the small talk and dive in using guided prompts and questions to spark deeper conversations in quick, small-group sessions.
JUN 18 – LONDON LIVE: Earning the Room
A seat at the table is often spoken of, but rarely examined. What does it actually take to earn genuine influence with the C-suite, and to hold that influence when it matters most? This London event features Heidi Ashley, Group Head of External Communications, HSBC, who brings a rare perspective on how senior communicators build trust and influence at the very top of global organisations.
JUL 16 – Cocktails with Communicators: Moments That Matter
Hosted by Franklin Templeton | Clarion Partners, presented by Cvent, connect with peers who understand the art and strategy of storytelling through events. Swap stories on weathering market storms, protecting legacy brands, and breaking the fintech rulebook.