A recent report tracked LinkedIn and Twitter accounts of over 55,000 executives. Findings included: > Active leaders posted at least once per week on social media channels Every executive is a thought leader. But very few have the time to write, let alone come up with consistent things to say. |
Crisis comms lessons leaders can’t ignore
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When crisis hits the C-suite, it’s not just about damage control. It’s about preserving trust, protecting culture, and showing real leadership.
In her latest piece, Vested Managing Director Jacqueline Gogel breaks down the reputational ripple effects of the Astronomer CEO scandal and the five essential lessons every executive should take to heart.
What we're reading
Social listening in 2025 – How to turn insights into business value: Social listening is not just about tracking likes or retweets. Smart marketers use it to understand customer needs, spot industry trends, and boost brand awareness. Think of it as ethical eavesdropping that can uncover invaluable audience insights that can become the basis of an effective, customer-focused marketing strategy.
Speed Networking: Investing in Your Network
August 13 – 10 AM EDT
Back by popular demand! Connect with other leaders in financial marketing and communications, focusing on investing in your network. At this speed networking style event, you will be placed in small groups with other attendees for short sessions for 30 minutes, allowing you to meet and chat with up to 24 other members.
Breaking Narratives
September 10 – 12 PM EDT
Every month, Financial Narrative members gather for Breaking Narratives, a virtual roundtable conversation focusing on the latest headlines and trends in financial marcomms.
Masterclass: AXIOS HQ > Smart Brevity Fundamentals
September 16 – 12 PM EDT
Learn the proven Smart Brevity framework, including its research foundations, practical techniques, and the data behind this distinctive communication style.