Footloose and funnel-free content marketing

Non-funnel approach to killer content creation

Over the last few weeks, we’ve been talking about the content funnel and ways to generate ideas that speak to clients at different stages of the buying journey.

But what if you don’t have the time to develop this strategy? What if you need content right this minute? What if you just hate funnels?

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Case Study: Rethinking reports

Content is one of the most effective ways to generate inbound leads. 85% of B2B marketers use content to generate leads as opposed to 60% of B2C marketers. (Semrush)

Options Group covers post

When Options Group needed a partner to help produce annual buy side and sell side reports, we delivered more than a fresh look. With action-based copywriting, OG more than tripled lead generation opportunities and doubled report sales generated from social media, press, and web inquiry forms.

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What we're reading

Meta re-corking the AI genie?

With the election approaching and the use of generative AI on the rise, Meta says they will establish new rules around AI disclosure in its apps. 

It is hoped this will not only put more onus on users to declare the use of AI in their content, but implement new technology to detect AI use in published content. From Industry Dive.

Vested insights

Bank Branding: Ideas, Inspiration & Best Practices

In the digital era, banks can’t compete without a strong brand identity. Developing memorable, trustworthy brands that not only stand out creatively, but showcase their personality and values is essential. Vested VP, Chad Schmidt, dives into why bank branding matters, and how banks can level up.

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