Have you ever read a whitepaper, blog post, or story so full of words that it didn’t say much of anything? One that puffed up a concept without merit or took far too long to make a quick point?
If you’re ready to learn how to edit out those pesky throwaway lines and increase both readership and trust in what you have to say …
Case Study: Rethinking annual reports
Content is one of the most effective ways to generate inbound leads.
In fact, 85% of B2B marketers use content to generate leads as opposed to 60% of B2C marketers. (Semrush)
When Options Group needed a partner to help produce annual buy side and sell side reports we delivered more than a fresh look. With action-based copywriting, OG more than tripled lead generation opportunities and doubled report sales generated from social media, press, and web inquiry forms.
Vested insights
YouTube is quickly becoming a dominant force in TV, now holding 50% of CTV time and reaching 150M Americans monthly. Vice President Ibby Hussain breaks down the reasons why integrating YouTube into your advertising strategy is essential.