Take a look at the content across your blog. Is it doing a good job of engaging and converting prospective customers to buy from you?
Wouldn’t it be great if there was a way to provide better proof of why your product or service is worth the investment? And wouldn’t it also be great if you could accomplish this without coming off salesy or pressuring anyone to buy from you?
73% of the most successful content marketers use case studies to boost leads and sales. (CMI)
Webinar recap: ROI in financial marketing
-1.png?width=1120&upscale=true&name=Vested%20-%20Social%20Cards%20(13)-1.png)
What separates the financial marketers who win budget from those who lose it?
At a recent Fintel Connect webinar, Vested’s own Adam Fontana joined Fintel CEO Nicky Senyard and Axos Bank’s Vito Zerilli to dig into what ROI measurement actually looks like in practice, from shifting focus to funded accounts over application counts, to connecting CPA and LTV, to reframing impression share for skeptical finance teams.
Apollo's WSJ Activation Presents New Investment Playbook
The Apollo activation runs following co-president John Zito’s headline-making critique of stale software valuations across the private credit sector. Full story >>>
EVENTS CALENDAR
MAY 6 – 2026 Salary Survey: Insights and Trends
Produced in partnership with Opinium and The Works Search, the 2026 Salary Survey reports on the changing remuneration landscape of marketing and communications roles within the financial services industry.
MAY 12 – 2026 Spring Forum NYC
This afternoon blends intimate small-group discussions with practical strategies and dedicated networking time with senior peers who are actively strengthening trust, testing new tools, and proving that communications drives enterprise value.
JUN 10 – Speed Networking
Back by popular demand! We skip the small talk and dive in using guided prompts and questions to spark deeper conversations in quick, small-group sessions.