Creating your growth marketing team [part 3]
We’ve been helping you put together a growth marketing “dream team” as the ideal scenario for every financial brand.
But there’s one person who specializes in communicating your brand, your offerings, and your value in a way that informs, educates, and engages your prospects. If you’re wondering why this key marketer is special and which hats they wear…
Boosting qualified leads with video
Video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. (OptinMonster)
Following our extensive brand refresh, Acrisure wanted to add video to their marketing strategy. Our team interviewed the client, came up with a script and creative concept, and produced the final product.
This type of project can take about 3-4 weeks for completion, depending on time required for rounds of feedback, sign-off and final approval.
Economist perspective
All the Regulation in the World Won’t Stop the Next Crash: Vested Chief Economist, Milton Ezrati, explores how regulations may not offer the safety and certainly they claim, and why they may even thwart more effective ways to moderate the boom-bust nature of finance.
What we're reading
B2B Lead Gen Guide: Create Content That Converts
When it comes to lead generation, it’s important to remember that each lead is a person first, deserving of value for the time and information they invest. The latest eBook from Search Engine Journal is packed with powerful insights to help you elevate your content marketing strategy.