How to edit financial writing [part 1]
Have you ever read a whitepaper, blog post, or story so full of words that it didn’t say much of anything?
One that puffed up a concept without merit or took far too long to make a quick point?
If so, you were likely a victim of “throwaway” lines.
Throwaway lines are words or phrases that add no value to content. In fact, when you throw them away you end up with a more effective piece of writing.
If you’re ready to learn how to spot those pesky throwaway lines, keep reading.
We plead the 5th
Are you guilty of adding fluff words and phrases in your writing?
Don’t worry, we’ve all done it!
Throwaway lines are often used as a poor attempt to introduce, segue, or support information that could stand alone.
When you strip out these phrases, you’ll be surprised to learn that what’s left already conveys everything your audience needs to know, and there’s no need for any filler words and phrases at all.
So you’re a mind reader now?
A common introductory throwaway line is the prescient crutch phrase: “You already know…”
But if your readers already know what they’re about to read, then why should they bother to keep reading?
Rather than give readers an excuse to bail out of your article, get straight to the point.
Avoid using phrases like:
• You already know …
• We all know that …
• It’s common knowledge that …
Instead, find a way to weave in a narrative that relates to your readers. Then, delete those throwaway lines and get straight to the point.
Let’s look at some common throwaway lines and how you can revise them:
Throwaway: “In today’s world, it is important to stay updated with the latest trends.”
Keeper: “Stay updated with the latest trends.”
Throwaway: “As we all know, financial planning is crucial for retirement.”
Keeper: “Financial planning is crucial for retirement.”
Throwaway: “It goes without saying that you need to save for retirement…”
Keeper: “Here’s how we help you save more for retirement…”
When you eliminate throwaway lines, your content becomes more concise and impactful. And there are some concrete benefits to this kind of writing.
1. Your message is clearer and easier to understand.
2. Readers are more likely to stay engaged with concise content.
3. Well-edited content reads better and appears more professional and trustworthy.
4 ways to throw out throwaway lines
> Be direct: State your main point early and clearly.
> Edit ruthlessly: After writing, go back and remove any unnecessary words or phrases.
> Favor active voice: Active voice is usually more direct and powerful than passive voice. (There are exceptions here, so use your best judgment.)
> Read it aloud: Reading your content aloud can help you “hear” those unnecessary words.
Next time you find yourself introducing an idea with these phrases – or you catch AI doing it – substitute with a more straightforward message.
The resulting sentence – and your readers – can only benefit.
