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Insights

Specificity

Editing for specificity

Specific writing is more persuasive, more credible, and more memorable than vague writing. Here are four techniques to replace qualitative claims with the numbers, names, and details that actually build trust.

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Rules for redundancy

Saying it twice is not as nice. Eliminate redundancy from your content and deliver a clearer, more impactful message in your financial communications.

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Be brilliant without bragging

Be brilliant without bragging

Fluffy marketing words and odd qualifying phrases shouldn’t be used to describe your business, product, or service. We’ll share how to kick out crutch phrases in Part 2 of our throwaway lines series.

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