
Case Study: Marcus by Goldman Sachs
Giving a human voice to a banking authority THE BRIEF: Long the authority in investment banking, Goldman Sachs (GS) branched out to retail banking with
Giving a human voice to a banking authority THE BRIEF: Long the authority in investment banking, Goldman Sachs (GS) branched out to retail banking with
You’ve got a lot of marketing to do this year, but with belts tightening across the industry, many marketing departments are being asked to do
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